Network Intelligence for Audience Measurement

Today I'd like to say a few words about information extraction for audience measurement. The diversity of IP-based media (Web, Mobile Web and IPTV, etc.) makes for fragmented audiences, for which traditional measurement approaches like user panels prove inadequate. Network Intelligence technology, on the other hand, can complement existing user-centric tools with network-centric data across a wide range of applications and devices, offering a unified vision of network usages and trends.

Network Intelligence technology does this by successfully extracting information like Website visited, Website itinerary, page content, duration, referent, mobile ID, IPTV viewer behavior, channel zapping, etc. which translates into faster reporting, more accurate information, and the ability to correlate user behavior across the Internet, IPTV, and mobile terminals. All while ensuring subscriber privacy through anonymous data collection. And this information generates new revenue possibilities. Market research providers can use this approach to gain competitive advantage, by providing valuable information to ISPs (who benefit from higher ARPU), while advertisers benefit from increased effectiveness by targeting ads to genuinely interested consumers.

In the end, users win out, through enhanced user experience, more adapted services, and the final choice to opt-in or not. If you'd like more information on how Network Intelligence can be used to leverage business intelligence, join our Business Intelligence Webinar:

http://www.telestrategies.com/ISS_WEBINARS/Deep_Packet_Inspection.htm

Jerome